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PPC stands for Pay Per Click advertising. Google were the first to start PPC and is one of the reasons for their amazing success. Started in 2000 and branded AdWords, their DIY pay per click advertising system connected business with customers. In this system, anyone can bid to have their ad shown next to the organic search results for specific keywords. Currently Google shows these sponsored ads on the side and (usually) the top of the organic results.
Generally speaking, the more you bid for a keyword, the higher your ad will appear on the page. What makes this model so popular over other advertising methods is the fact that you? pay per click?. In other words, you only pay if someone actually clicks on your ad and visits your website.
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Keyword Lists
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Here are some networks you can run PPC ad's on:
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